Phynd (Profiles)

What is Phynd?

Phynd, is a new data-management system that houses profiles information for CUIMC. It replaced our legacy profile system called CUPS. It is used to manage the profile information displayed on the ColumbiaDoctors website, and all CUIMC websites managed by Web Services, as well as the NewYork-Presbyterian Hospital website. Having a Phynd profile can be vital to your providers and department. Phynd is a 3rd party tool that can feed information into your website. Provider pages on your website can pull information from Phynd, making a seamless interface. Phynd is designed to house all profile information about CUIMC faculty, including both provider and research information. If information is updated in Phynd, it will be automatically updated on your website. Websites taking advantage of Phynd allow patients and referrers to easily find your online profile, by improving search engines’ ability to identify information.

Profile Requests

The process for new profiles or existing profile updates is determined based on the profile type:

Provider Profiles

Provider profiles are managed by the FPO. To request a new provider profile or to make updates to an existing provider profile, please email columbiadoctorsprofiles@columbia.edu.

*ColumbiaDoctors will only create profiles for clinicians and clinicians with research segments. 

Non-Provider Profiles

Non-Provider profiles are managed by Web Services. To request new profiles or updates to profiles for researchers, teaching faculty, or other staff members, please contact your department administrator or Web Liaison to coordinate your request. If you need to contact Web Services directly, please contact our team.

Required Information for New Profiles

To create a Phynd profile the following fields are required:

  • First Name
  • Middle Name or Initial (If applicable)
  • Last Name
  • Name Suffix (If applicable; Example: Junior)
  • Professional Suffix (Example: MD, PhD)
  • UNI
  • NPI (National Provider Identifier, if applicable)
  • Gender (Male/Female)
  • Do they need a research profile?
  • Do they have a profile on RecruitMe?
  • What sites do they need to be added to?

Who May Edit Profiles?

Currently, only approved and trained administrators may edit physician profiles. To obtain administrator access for provider or research profiles, departmental administrators should provide the name and UNI for the individual who needs access to the following email: columbiadoctorsprofiles@columbia.edu

Logging Into Phynd

To access Phynd, you will need to be granted access first. See the above for access details.

Profile Photos

Headshots in Phynd can only be updated by the FPO or Web Services. Please contact the appropriate group noted in the Profile Requests section above to initiate a request.

Image Requirements

Phynd requires high-quality digital images meeting the following requirements:

  • The minimum photo size required is 420px wide x 630px tall (1 to 1.5 ratio) at 72dpi
    (We recommend 800px by 1200px to 1200px by 1800px)
  • Profile photos should not be re-sized and should be un-cropped in their original format (preferably jpg)
  • Profile photos should be clear, not blurry, have no special effects (Gradients, fades, filters, borders, color effects, or any other stylized treatments) and have plenty of room around their face for cropping if necessary

If you would like to request a professional headshot, please contact the CUIMC Video Studio through the CUIMC Office of Communications.

Academic Titles

Academic titles in Phynd are not connected or synced to any other systems. Titles updates must be requested to the FPO or Web Services and updated manually. Only titles that have been processed into Columbia’s systems and are noted in the Columbia directory will be updated. Please contact the appropriate group noted in the Profile Requests section above to initiate a request.

Any title updates required for the directory will need to be requested to Faculty Affairs:

Support

Please email us and we’ll be happy to assist you.