New Website Launches for Vagelos College of Physicians and Surgeons
Our latest project is our biggest yet—the new ps.columbia.edu. Redesigning the website for the Columbia University Vagelos College of Physicians and Surgeons (P&S) was a collaboration between CUMC Web Services and dozens of colleagues in units across the college and medical center, including education, research, administration, and financial aid. Our new website puts the user first and delivers robust content organized in a fully responsive, mobile-friendly design.
- A bold, engaging homepage that shows off our state-of-the-art medical education building and surfaces priority content with a less-is-more approach. Streamlined navigation and audience gateways point users to relevant content for students, residents and postdocs, faculty and staff, and patients.
- Clean design with content strategy as its foundation. Information is easy to find and more visuals make it fun to browse—from bold hero images to “In Numbers” infographics to concise menus to a timeline of P&S history embedded with photos, videos, and links to interesting stories.
- Content that is ADA-compliant and accessible to screen readers.
- Meaningful medical flair in the smallest of details. For example, the navigation bar on the P&S Education webpages is green in reverence to the color of the hoods on the academic regalia worn by MD students at Columbia Commencement.